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The Critical Business Requirement For Marketing Automation Software

Here are some highlights from The Marketing Automation Software BuyerView 2014 from Software Advice which surveyed 896 marketing automation software buyers:

  • 85% of buyers surveyed were from small and medium companies with less than 500 people
  • 79% of buyers were previously using software, such as CRM or email marketing, to manage their marketing operations
  • 80% of buyers were looking for marketing automation software to deliver lead nurturing capabilities
  • 85% of buyers in manufacturing lead nurturing due to relatively long sales cycle associated with their product.

The Infographic is courtesy of Marketo More details about the study can be found here. Lead nurturing requires increased alignment between sales and marketing.  Let Marketing Outfield help ensure that your implementation of Marketing Automation Software will be successful.