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How Can Social Networking Be Cost Effective?

Unfortunately there’s been a lot of hype about social networking.  Big companies are increasing their investments. Is it the right strategy for small and medium business? According to The CMO Survey, Duke University’s Fuqua School of Business, marketers are expected to increase their share of social networking spending from 6.6% to 15.8% of their budgets […]

LinkedIn for business: Getting Started

LinkedIn is a social networking site for business professionals.  It’s analogous to networking at a business conference or event. It can be an important tool for you to drive potential customers to your business, network with peers, be introduced to individuals that you want to meet, recruit employees and more. It probably takes less time […]

Is Social Networking a Cost Effective Marketing Strategy?

As a business, you need to “fish where there are fish”; to market your business wherever prospects gather.  More than 90% of adults in the US visit social networking sites.  At the beginning, many of these social networks were dominated by 18 to 24-year-olds, but no longer.  All age groups are participating in online social […]