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CMO Strategy To Demonstrate Marketing ROI

“Does social media marketing give us a better Marketing ROI than advertising? If we increased marketing spend by 10%, where would we spend the money to get the maximum incremental ROI? “   These are reasonable questions from your CEO. As CMO/ VP Marketing you thoughtfully respond in terms of brand, customer experience and engagement […]

Turbo Charge Your Website To Increase Sales

The primary goal of your website should be to increase sales: attract leads, convert leads into prospects, and convert prospects into customers.   If it was not specifically designed to enable sales, then it’s probably needs to be updated. However, to make it a top sales performer, with great ROI, it needs to leverage modern cloud […]

How Can Social Networking Be Cost Effective?

Unfortunately there’s been a lot of hype about social networking.  Big companies are increasing their investments. Is it the right strategy for small and medium business? According to The CMO Survey, Duke University’s Fuqua School of Business, marketers are expected to increase their share of social networking spending from 6.6% to 15.8% of their budgets […]