“Does social media marketing give us a better Marketing ROI than advertising? If we increased marketing spend by 10%, where would we spend the money to get the maximum incremental ROI? “ These are reasonable questions from your CEO. As CMO/ VP Marketing you thoughtfully respond in terms of brand, customer experience and engagement […]
Turbo Charge Your Website To Increase Sales
The primary goal of your website should be to increase sales: attract leads, convert leads into prospects, and convert prospects into customers. If it was not specifically designed to enable sales, then it’s probably needs to be updated. However, to make it a top sales performer, with great ROI, it needs to leverage modern cloud […]