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Align Sales Enablement and Product Marketing to Accelerate Revenue

Can aligning product marketing and sales enablement accelerate revenue?  Product marketing professionals have a broad set of responsibilities, ranging from product launches and persona research to product messaging, go-to-market strategies and more. Interestingly, there are many touchpoints between product marketing and sales enablement. Sales enablement is responsible for ensuring salespeople understand who they are selling […]

Sales Strategies To Increase Revenues – Your Sales Plan Checklist

  A great Sales Plan represents our roadmap for success.   Sales people are notoriously tactically focused. It’s an advantage when we need sales to close “today”.  It’s a disadvantage when we need to determine an annual plan of attack for “tomorrow”.  We must work smarter, not harder, if we want to make more than just sales […]