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CEO Actions To Turn Strategy Into Accelerated Revenue Growth With Profitability

Most companies fail or fall short of their potential, not because of bad strategies, but because of a failure to successfully implement good ones, according to a study by the Economist and the Project Management Institute (PMI).   High growth companies are better “aligned” than most companies , according to numerous third party studies.   Achieving better […]

CEO Leadership Required to Accelerate Revenue Growth

Accelerating revenue growth has become a lot more complicated in the past decade, and I’m not referring to our challenging economy.  The challenges preventing growth cannot be solved by the CSO/VP Sales alone.  Nor can it be simply dropped on the desk of the CMO/VP Marketing.   The marketplace has changed.  Your prospective customers have […]

CMO Strategy To Demonstrate Marketing ROI

“Does social media marketing give us a better Marketing ROI than advertising? If we increased marketing spend by 10%, where would we spend the money to get the maximum incremental ROI? “   These are reasonable questions from your CEO. As CMO/ VP Marketing you thoughtfully respond in terms of brand, customer experience and engagement […]