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Is Sales Marketing Alignment Accelerating Your Revenue Growth?

Accelerate Revenue Growth With Effective Marketing and Sales Alignment image

Accelerate Revenue Growth With Effective Marketing and Sales Alignment


When Marketing and Sales collaborate throughout the buyer journey, we have strong alignment with a “1 + 1 = 3” impact on revenue. When Marketing and Sales primarily work within their silos, we have weak alignment with a “1 + 1 = 1.5” impact on revenue growth.

How strong is your company aligned with your customer?  

Your customer has dramatically changed how they identify, evaluate and purchase solutions over the past 10 years. They are consuming information and recommendations online throughout the entire buyer process. 

  • Strategy Alignment: Both Marketing and Sales functions must dramatically change their revenue strategies to better align with the new buyer. The Marketing strategy of brand awareness and demand generation, and Sales strategy of opportunity management and closing, is no longer adequate. Marketing strategies and Sales strategies must be integrated into a common, comprehensive revenue strategy that focuses on shortening the entire buyer journey, both online and offline. 
  • Process Alignment: Both Marketing and Sales groups must dramatically change their revenue processes to better align with the empowered buyer team. The marketing process (aka funnel) and the sales process (aka pipeline) no longer aligns with the customer’s purchasing process.  The separate Marketing processes and Sales processes must be integrated into a common comprehensive revenue process that focuses on moving every buyer team member through each stage of their purchasing process resulting in a decision to purchase.
  • Execution Alignment & Empowered Collaboration: Both Marketing specialists and Sales specialists must dramatically change how they design and execute revenue campaigns. They must leverage their unique professional skills, experience, and technologies to collaborate on designing and executing integrated marketing and sales campaigns that accelerate the buyer to the next stage of their purchasing process.  

Sales Pros rarely have professional Marketing experience, and Marketing Gurus rarely have professional Sales experience, so how will they be able to develop integrated revenue strategies, integrated revenue processes, and integrated revenue campaigns that will be effective?  How will they be able to continue to evolve these strategies, processes and campaigns to remain aligned to a quickly evolving marketplace?

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The key to solving this conundrum is to bring in an experienced Revenue Growth Consultant, who has successfully aligned Marketing and Sales previously, to bootstrap an initiative to dramatically improve Marketing and Sales alignment, collaboration, and revenue growth.     

  • Your revenue and profit growth rate could be 10-40% higher with improved alignment and collaboration

David Hubbard has walked in your shoes as a revenue growth leader, appreciates the challenges and pressures that you face every day, and will collaborate with you to deliver outstanding sales acceleration and productivity.

Please email or call David Hubbard, CEO Marketing Outfield, to schedule a time to talk.   He will discuss your organization’s alignment challenges and suggest potential next steps that you can take (or we can take together) to achieved better alignment, collaboration and revenue growth.