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Tips For SEO Outsourcing

Google and Bing are constantly changing their search engine algorithms, so SEO techniques that worked well last month may not be working so well today.  The only way to find SEO techniques that work is to do extensive testing on multiple different … [Continue reading]

The Multiplier Effect Of Integrated Marketing

Marketing Outfield

One plus one equals two, except in marketing, where it can actually equal three.   It has nothing to do with funny accounting principles, nor double counting, nor one of those fast talking marketers you see on late night TV infomercials.  It has … [Continue reading]

Is Pay Per Click Worth It?

Pay per click (PPC) advertising from Google Adwords or Bing Adcenter, for example, can be a very cost-effective marketing technique if used properly.   As competition for industry keyword or phrase increases, it can become an increasingly expensive … [Continue reading]

Professionally Written Content That Increases Your Revenue

Professionally written content is critically important, whether it is physically printed or virtually displayed.   It's hard to imagine how difficult it was for brick-and-mortar businesses to find professional writers and copywriters prior to the … [Continue reading]

A Business Owner’s Guide To Designing An Effective Website

To be effective, your website needs to attract, retain and convert prospects into customers.  Your website represents your brand.  Your website design is as important as any aspect of a brick-and-mortar store. Most executives spend more time with … [Continue reading]

Is Social Networking a Cost Effective Marketing Strategy?

As a business, you need to “fish where there are fish”; to market your business wherever prospects gather.  More than 90% of adults in the US visit social networking sites.  At the beginning, many of these social networks were dominated by 18 to … [Continue reading]

SEO Basic Strategies

Search engine optimization is about building links from numerous websites to your website.  Although it sounds simple, it is always evolving in both complexity and technique.  The right choice of SEO specialist and SEO techniques can propel the … [Continue reading]