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Website Optimization and SEO Basics

Website Optimization And SEO

Your website is of little value if no one can easily find it.  More than 60% of consumers use search engines to read about products and services before a purchase.  When a prospect is looking for information or a product, they often input the key … [Continue reading]

Cost Effective Marketing Is A Process

How will you increase the profitable revenue of your company this year?   Are you trying to maximize the revenue from existing customers, or maximize the revenue per order, or you just trying to increase the number of new customers for your product … [Continue reading]

Trademarks: If It’s Worth Building, It’s Worth Protecting

You spend a lot of your time and money building your brand, promoting your products and growing your business.   Your company name and products are becoming well known in the marketplace.   You must protect your investment and trademarking is one of … [Continue reading]

Online Business Directories: Get Found On The Net

One of the most cost effective strategies for any business to get known and found locally is through Google Places.  When combined with listings in other business directories, you'll be able to achieve top rankings in the search engines for your … [Continue reading]

Increase Traffic With Unique and Compelling Content

More than 75% of all US adults are online every day.  The majority of their time is used for looking for how-to information, product research, and buying a product.  With all these people searching for information, the search engines are looking for … [Continue reading]

Implement The Latest Marketing Techniques With Website Add-On Capabilities

Inbound marketing costs 62% LESS per sales lead than traditional outbound marketing.  According to Hubspot, the average cost per sales lead is $143 per inbound lead versus $373 per outbound lead. Outbound marketing represents techniques that … [Continue reading]

LinkedIn for business: Getting Started

LinkedIn is a social networking site for business professionals.  It's analogous to networking at a business conference or event. It can be an important tool for you to drive potential customers to your business, network with peers, be introduced … [Continue reading]