CEO’s and their BOD/owners should be well aware of the published stats by now: Companies with effective Sales and Marketing Alignment accelerate their revenues + profits 20%+ faster than their peers. Most CEO’s also know that their company is not a high growth company. They want to join the high growth club, and until they […]
Lack of Strategic Sales and Marketing Alignment is preventing most companies from enjoying double digit Revenue + Profit growth. Marketing Automation has the power to either accelerate, or dramatically impede, our strategic alignment imperative. The CEO, VP Marketing and VP Sales tend to simply delegate the strategic success of Marketing Automation to a tactical implementation […]
When the company’s sales/revenues start to go off plan, as CSO/VP Sales, you start to get a lot more “help” from the CEO and the Board. With the average VP Sales tenure only 18 months, this kind of attention is not a good sign. It puts you on the defensive. Your gut reaction is to […]
As a Partner in a Professional Services firm, you are expected to be both a rainmaker and a client services expert. You have been able to increase your service delivery productivity by delegating more tasks to your staff, but your ability to drive significant increases in new business has been disappointing. In contrast, […]
The Marketing Outfield Revenue Growth Update summarizes recent case studies, research and benchmarks that can help your company accelerate revenue growth. In addition to summarizing key findings from these studies, David Hubbard offers his expert perspective on your “next steps”.
The primary goal of your website should be to increase sales: attract leads, convert leads into prospects, and convert prospects into customers. If it was not specifically designed to enable sales, then it’s probably needs to be updated. However, to make it a top sales performer, with great ROI, it needs to leverage modern cloud […]