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Align Sales Enablement and Product Marketing to Drive Greater Revenue

Product marketing professionals have a broad set of responsibilities, ranging from product launches and persona research to product messaging, go-to-market strategies and more. Interestingly, there are many touchpoints between product marketing and sales enablement. Sales enablement is responsible for ensuring salespeople understand who they are selling to, new product features and the value they can […]

Improve Sales Marketing Alignment to Accelerate Revenue Profit Growth

CEO’s and their BOD/owners should be well aware of the published stats by now: Companies with effective Sales and Marketing Alignment accelerate their revenues + profits 20%+ faster than their peers. Most CEO’s also know that their company is not a high growth company. They want to join the high growth club, and until they […]

CEO Actions To Turn Strategy Into Accelerated Revenue Growth With Profitability

Most companies fail or fall short of their potential, not because of bad strategies, but because of a failure to successfully implement good ones, according to a study by the Economist and the Project Management Institute (PMI).   High growth companies are better “aligned” than most companies , according to numerous third party studies.   Achieving better […]

Revenue Growth Advice For Entrepreneurs & Startups

In this episode, Ryan James of Startup Savant interviews David Hubbard. Excerpts: The biggest expense is not in engineering, it is marketing and selling the right product, to the right market at the right time. Entrepreneurs need to align with their ideal customer first, and ensure they have product market fit, before trying to market […]

CEO Leadership Required to Accelerate Revenue Growth

Accelerating revenue growth has become a lot more complicated in the past decade, and I’m not referring to our challenging economy.  The challenges preventing growth cannot be solved by the CSO/VP Sales alone.  Nor can it be simply dropped on the desk of the CMO/VP Marketing.   The marketplace has changed.  Your prospective customers have […]

MO Revenue Growth Update – Issue 1

  The Marketing Outfield Revenue Growth Update summarizes recent case studies, research and benchmarks that can help your company accelerate revenue growth.   In addition to summarizing key findings from these studies, David Hubbard offers his expert perspective on your “next steps”.