CEO’s and their BOD/owners should be well aware of the published stats by now: Companies with effective Sales and Marketing Alignment accelerate their revenues + profits 20%+ faster than their peers. Most CEO’s also know that their company is not a high growth company. They want to join the high growth club, and until they […]
Most companies fail or fall short of their potential, not because of bad strategies, but because of a failure to successfully implement good ones, according to a study by the Economist and the Project Management Institute (PMI). High growth companies are better “aligned” than most companies , according to numerous third party studies. Achieving better […]
Accelerating revenue growth has become a lot more complicated in the past decade, and I’m not referring to our challenging economy. The challenges preventing growth cannot be solved by the CSO/VP Sales alone. Nor can it be simply dropped on the desk of the CMO/VP Marketing. The marketplace has changed. Your prospective customers have […]
The Marketing Outfield Revenue Growth Update summarizes recent case studies, research and benchmarks that can help your company accelerate revenue growth. In addition to summarizing key findings from these studies, David Hubbard offers his expert perspective on your “next steps”.