Best Choice of Revenue Strategies
Choose Initiatives With Best ROI
Proven Leadership and Execution
One plus one equals two, except in marketing, where it can actually equal three. It has nothing to do with funny accounting principles, nor double counting, nor one of those fast talking marketers you see on late night TV infomercials. It has everything to do with integration and leverage. If you combine two or three […]
Is Pay Per Click Worth It?
March 6, 2012 by
Pay per click (PPC) advertising from Google Adwords or Bing Adcenter, for example, can be a very cost-effective marketing technique if used properly. As competition for industry keyword or phrase increases, it can become an increasingly expensive technique, however. There are ways to optimize your PPC campaigns to maximize ROI. More and more, smart marketers […]
Professionally Written Content That Increases Your Revenue
February 25, 2012 by
Professionally written content is critically important, whether it is physically printed or virtually displayed. It’s hard to imagine how difficult it was for brick-and-mortar businesses to find professional writers and copywriters prior to the Internet. Today, with the help of the Internet, you’d be amazed how easy it is to find individuals with unique industry […]
A Business Owner’s Guide To Designing An Effective Website
February 25, 2012 by
To be effective, your website needs to attract, retain and convert prospects into customers. Your website represents your brand. Your website design is as important as any aspect of a brick-and-mortar store. Most executives spend more time with the design of their company lobby then they do with their company website. While you need experienced […]
SEO Basic Strategies
February 25, 2012 by
Search engine optimization is about building links from numerous websites to your website. Although it sounds simple, it is always evolving in both complexity and technique. The right choice of SEO specialist and SEO techniques can propel the growth of your business. The wrong choice is not quite so fulfilling. As a marketing and business […]
Create Interest For Your Users: Online Images and Video
February 25, 2012 by
People are visual, and with the advent of the Internet and phenomena like YouTube, people expect and often demand to consume information by means other than just written words. Through thoughtful use of images, photos, audio and video, you can not only inform prospects, but encourage them to learn more. When used online, they can […]
