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Align Sales Enablement and Product Marketing to Accelerate Revenue

Can aligning product marketing and sales enablement accelerate revenue?  Product marketing professionals have a broad set of responsibilities, ranging from product launches and persona research to product messaging, go-to-market strategies and more. Interestingly, there are many touchpoints between product marketing and sales enablement. Sales enablement is responsible for ensuring salespeople understand who they are selling […]

10 Strategic Pitfalls of Marketing Automation To Avoid

Lack of Strategic Sales and Marketing Alignment is preventing most companies from enjoying double digit Revenue + Profit growth. Marketing Automation has the power to either accelerate, or dramatically impede, our strategic alignment imperative. The CEO, VP Marketing and VP Sales tend to simply delegate the strategic success of Marketing Automation to a tactical implementation […]

What Is A Qualified Lead For Sales, Marketing and the Company?

It would seem to be an easy question for a company to answer, but currently, a qualified business lead seems to depend on who is doing the qualifying: Marketing Qualified Leads, Automation Qualified Leads, Tele-Prospecting Qualified Leads, Sales Qualified Leads. A business lead used be either a qualified lead or an unqualified lead. Things seemed […]

Marketing and Sales Unite: Effective Alignment & Collaboration

Getting Sales and Marketing departments in the same room, playing nice, getting along, and cooperating, is definitely a step in the right direction. However, the cold reality is that this is NOT effective alignment or collaboration:

Marketing Technology for Better Sales Results

No wonder we are confused. The number of vendors providing Advertising, Marketing OR Sales technology “solutions” has exploded in the last couple of years with it becoming a large multi-billion dollar industry with revenues growing at double digit percentages annually. There are now over 3000 vendors (and more in the works!) and these technology vendors are very […]

Improve Sales Marketing Alignment to Accelerate Revenue Profit Growth

CEO’s and their BOD/owners should be well aware of the published stats by now: Companies with effective Sales and Marketing Alignment accelerate their revenues + profits 20%+ faster than their peers. Most CEO’s also know that their company is not a high growth company. They want to join the high growth club, and until they […]