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Align Marketing & Sales Silos To Buyers For Accelerated Revenue Growth

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Aligning Silos For Growth Podcast

Interested in increasing annual sales by 25-50%? When you align the three revenue-producing functions of your business–product management, product marketing, and sales–you can grow your revenue and improve customer experience. Tune in to my interview on Commanding Business podcast for insights on what this looks like for business leaders, today.

Podcast host, Tim Hamilton, is founder and CEO of Praxent, a software company in Austin, Texas. We discuss the customer decision-making process and the problems that can be avoided by aligning systems within a business. We draw from real-world examples for actionable, practical tips that business leaders can implement today.

Key takeaways from the interview include:

  • How to align the three revenue-producing functions of product management, product marketing, and sales.
  • Why most companies struggle with alignment.
  • When a business fails to align systems, its customers experience mixed messages.
  • How to leverage your company’s core value for growth.