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Improve Sales Marketing Alignment to Accelerate Revenue Profit Growth

Effective Sales Marketing Alignment

Effective Sales Marketing Alignment

CEO’s and their BOD/owners should be well aware of the published stats by now:

Companies with effective Sales and Marketing Alignment accelerate their revenues + profits 20%+ faster than their peers.

Most CEO’s also know that their company is not a high growth company. They want to join the high growth club, and until they do, Sales and Marketing Alignment will continue to be a critical BOD issue.
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10 Strategic Pitfalls of Marketing Automation To Avoid

Avoiding Strategic Pitfalls of Marketing Automation image

Lack of Strategic Sales and Marketing Alignment is preventing most companies from enjoying double digit Revenue + Profit growth. Marketing Automation has the power to either accelerate, or dramatically impede, our strategic alignment imperative. … [Continue reading]

Sales Strategies To Increase Revenues – Your Sales Plan Checklist

Building A Sales Plan To Achieve Goals

  A great Sales Plan represents our roadmap for success.   Sales people are notoriously tactically focused. It’s an advantage when we need sales to close “today”.  It’s a disadvantage when we need to determine an annual plan of attack … [Continue reading]

CEO Actions To Turn Strategy Into Accelerated Revenue Growth With Profitability

Revenue Growth Strategy Tune-up

Most companies fail or fall short of their potential, not because of bad strategies, but because of a failure to successfully implement good ones, according to a study by the Economist and the Project Management Institute (PMI).   High growth … [Continue reading]

CEO Leadership Required to Accelerate Revenue Growth

Leadership In Accelerating Revenue Growth

Accelerating revenue growth has become a lot more complicated in the past decade, and I’m not referring to our challenging economy.  The challenges preventing growth cannot be solved by the CSO/VP Sales alone.  Nor can it be simply dropped on the … [Continue reading]

CMO Strategy To Demonstrate Marketing ROI

Who's Dragging Their Feet On Marketing ROI?

“Does social media marketing give us a better Marketing ROI than advertising? If we increased marketing spend by 10%, where would we spend the money to get the maximum incremental ROI? “   These are reasonable questions from your CEO. As CMO/ VP … [Continue reading]

CSO Strategic Actions Needed To Exceed Sales Plan

Choosing Best Path For Sales Success

When the company’s sales/revenues start to go off plan, as CSO/VP Sales, you start to get a lot more “help” from the CEO and the Board.   With the average VP Sales tenure only 18 months, this kind of attention is not a good sign.   It puts you on … [Continue reading]