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Align Sales Enablement and Product Marketing to Accelerate Revenue

Driving Product Revenues With Sales Enablement image

Can aligning product marketing and sales enablement accelerate revenue?  Product marketing professionals have a broad set of responsibilities, ranging from product launches and persona research to product messaging, go-to-market strategies and … [Continue reading]

10 Strategic Pitfalls of Marketing Automation To Avoid

Avoiding Strategic Pitfalls of Marketing Automation image

Lack of Strategic Sales and Marketing Alignment is preventing most companies from enjoying double digit Revenue + Profit growth. Marketing Automation has the power to either accelerate, or dramatically impede, our strategic alignment imperative. … [Continue reading]

What Is A Qualified Lead For Sales, Marketing and the Company?

Passing Leads From Marketing To Sales

It would seem to be an easy question for a company to answer, but currently, a qualified business lead seems to depend on who is doing the qualifying: Marketing Qualified Leads, Automation Qualified Leads, Tele-Prospecting Qualified … [Continue reading]

Sales Strategies To Increase Revenues – Your Sales Plan Checklist

Building A Sales Plan To Achieve Goals

  A great Sales Plan represents our roadmap for success.   Sales people are notoriously tactically focused. It’s an advantage when we need sales to close “today”.  It’s a disadvantage when we need to determine an annual plan of attack … [Continue reading]

Align Marketing & Sales Silos To Buyers For Accelerated Revenue Growth

Align Silos For Growth Podcast image

Interested in increasing annual sales by 25-50%? When you align the three revenue-producing functions of your business--product management, product marketing, and sales--you can grow your revenue and improve customer experience. Tune in to my … [Continue reading]

Marketing and Sales Unite: Effective Alignment & Collaboration

Smart Sales and Marketing Unite

Getting Sales and Marketing departments in the same room, playing nice, getting along, and cooperating, is definitely a step in the right direction. However, the cold reality is that this is NOT effective alignment or collaboration: … [Continue reading]