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Getting Sales and Marketing departments in the same room, playing nice, getting along, and cooperating, is definitely a step in the right direction. However, the cold reality is that this is NOT effective alignment or collaboration: … [Continue reading]
No wonder we are confused. The number of vendors providing Advertising, Marketing OR Sales technology “solutions” has exploded in the last couple of years with it becoming a large multi-billion dollar industry with revenues growing at double digit … [Continue reading]
CEO’s and their BOD/owners should be well aware of the published stats by now: Companies with effective Sales and Marketing Alignment accelerate their revenues + profits 20%+ faster than their peers. Most CEO’s also know that their company is not a … [Continue reading]
In this episode, Aurélien Gohier interviews David Hubbard, For this particular topic I needed someone with a deep B2B sales & marketing expertise, but who also used to wear the product management hat. David was the perfect candidate, so I … [Continue reading]
When the company’s sales/revenues start to go off plan, as CSO/VP Sales, you start to get a lot more “help” from the CEO and the Board. With the average VP Sales tenure only 18 months, this kind of attention is not a good sign. It puts you on … [Continue reading]
Most companies fail or fall short of their potential, not because of bad strategies, but because of a failure to successfully implement good ones, according to a study by the Economist and the Project Management Institute (PMI). High growth … [Continue reading]
In this episode, Ryan James of Startup Savant interviews David Hubbard. Excerpts: The biggest expense is not in engineering, it is marketing and selling the right product, to the right market at the right time. Entrepreneurs need to align … [Continue reading]
