...adding a blog to your website to share important information, making your website more mobile friendly for potential customers using smartphones like Apple iPhone and Google Droid, adding a membership forum to your website, adding landing pages to your website to improve conversion of leads to customers, adding relevant and interesting images and videos to your website to encourage prospects to stay on your website and learn more about you, adding a social sharing widget to your website to facilitate word of mouth referrals within social communities like StumbleUpon and LinkedIn, adding Facebook Likes and Twitter Re-tweets buttons to your website for word of mouth referrals, adding QR codes to help shoppers who access your website by Generate more leads by Generate more leads by smartphone find your website or product, adding a subscription capability to your website to support your e-mail marketing efforts with email and auto-responder services like Aweber and iContact, adding forms to capture prospect information, adding a captcha-protected contact form for prospects and customers to communicate with you, adding an online chat capability to your website,  fixing any internal page-linking errors  and  improving overall user navigation within your website.

Drive more prospects to your website by increasing the ranking of your website in the search engines.  When a prospect is searching for a particular product or service using a search engine like Google or Microsoft Bing you want them to find your website and visit it.  On-Page Search engine optimization focuses on how your website is optimized for search engines and can include analyzing the search engine friendliness of your website, adding XML sitemaps and robots.txt so that search engines can more effectively find all the content on your website, fixing the search engine crawl errors that are reported by search engines, optimizing meta-data, adding alt tags to images, adding keyword density plug-ins to your website to optimize written content, and, ensuring your website properly displays in all the browsers like Explorer and Firefox.

Monitor how long visitors stay on your site, and which pages they looked at, through tools like Google Analytics and Piwik Analytics. This will help you increase you marketing ROI.

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