If you’re trying to acquire customers, the primary goal of your website should be to attract leads, convert leads into prospects, and convert prospects into customers. However, to make it a top performer, it needs a little outside help.
There’s a wealth of great advice on this site that will help you get on the right path, for example:
> To attract leads, you need compelling content and a search engine friendly site. Blogs and Search Engine Optimization represent a great starting point here
> To convert leads into prospects, you need to develop trust and show how you will address their needs better than anyone else. Case Studies, reviews, instructional videos, testimonials and full company contact information will help here.
> To convert prospects into customers, you need to deliver a clear call to action, create a sense of urgency and provide buyer assurance. Time limited special offers, free try-before-you-buy trials, and a visible and effective returns policy are examples here.
Do more than 90% of your visitors still leave your website without making a purchase? Probably.